MadeByPi

There is a new home online for the ‘Original very cute bear'. The new site makes extensive use of rich media, integrating Forever Friends online content and services. Visitors are encouraged to spend time on the site, incentivised by games, downloads, competitions and promotions. 3D animations bring the characters to life giving the user a more enjoyable experience. New online technologies are integrated into the solution giving the consumer more choice. They include mobile downloads, e-cards and animations, with greater security and future integration with the brand's eCommerce capability.

We are excited to have created a website for Asda to support kids health education, with expert input from nutrtionists and teachers. Built to tie in with the national curriculum for key stages 1-3 (ages 5 to 14), the site uses animations, fun characters (The Binks) and interactive games to teach about health and nutrition. The website will be developed over the next year, focusing on four main areas: Food Safety and Hygiene, Diet and Health, Food Preparation and Farm to Fork awareness. Approved by the Food Standards Agency the site launched on the 9th June to coincide with food safety week and Diet and Health phases is set to go live before schools go back in Setember.

We are proud to announce we are working with ASDA on developing a digital strategy helping to deliver key stage 1, 2 and 3 learnings in the national curriculum. The site is due to launch in mid June and promises to deliver, education, information and entertainment in a sparkling mix. We can’t say more at this point its too hush hush, although feedback from the kids so far has all been positive.

MadeByPi™ work extensively with Disney Channel to provide an online presence to support their new and existing shows. The last year has seen projects range from the smash hit movie High School Musical 2, to Disney Channel’s UK production of Bunnytown and the exciting new animated cartoon – Phineas and Ferb! MadeByPi™ are also in the process of developing exciting content for Disney Channel’s up and coming shows for the summer season so watch this space!