MadeByPi

Whether they’re out for coffee, at the cinema or enjoying a night out, first direct customers can now manage their money on the move with the new iPhone® App we’ve helped create for first direct.

The Banking on the go iPhone® App allows customers to view balances, make payments and transfer money between accounts. We worked closely with first direct to design the App’s easy-to-use interface and user experience, providing ongoing consultancy whilst it was being built in-house by first direct Digital Solutions.

The Banking on the go iPhone® App was the first truly transactional banking app of its kind in the UK and has been hugely successful among first direct customers and industry critics alike. It has won a string of awards, including Most Innovative Product in the CorpComms Digi Awards, and it has also won the prestigious Innovation in Financial Services Award at the Econsultancy Innovation Awards, with the judges hailing the App a “game-changer for retail banking.”

Bex Brown, Senior Account Manager, said: "We were delighted to collaborate so closely with such a fantastic, innovative client and help produce such a highly-praised piece of work.”

Digital agency, MadeByPi, has launched a new ‘One Change to Feel Better’ social media campaign to drive awareness of food intolerance issues for YorkTest Laboratories, Europe’s leading provider of food intolerance programmes.  

The campaign includes a Facebook page - www.facebook.com/onechangetofeelbetter - and interactive apps and tools that raise awareness of how taking a YorkTest can help to tackle food intolerances. The role of the campaign is to highlight food intolerance issues. It highlights that, in many cases, a small change to lifestyle, and more importantly diet, can ultimately help people feel better.

Ross MacLeod, director of sales and marketing at YorkTest, said: “Around 45% of the population suffers from food intolerances which can make all aspects of life very uncomfortable. Our aim was to find new ways of promoting the importance of food intolerance tests and engaging with the public. MadeByPi has given us a successful social platform that has, to date, seen over 6,500 fans join the page, hundreds of quizzes taken and pledges made; all driving awareness of, and trust in, the YorkTest brand.”

The One Change to Feel Better Facebook page boasts four engaging and interactive features including a pledge app that encourages people to make that small change, for example, to take more exercise. The campaign also features a quiz to help people understand what changes they could make to improve their overall wellbeing, tips, articles, success stories, plus a shop page where users can buy food intolerance tests.

MadeByPi’s sister agency Fusion Unlimited, has also been working with YorkTest, driving almost 10,000 visitors to the One Change to Feel Better page within the first month. As part of a cohesive social media programme, Fusion will be keeping those new fans updated and engaged through wall posts, throughout the campaign.

Karen Lewis, client services director for MadeByPi said: "Working with YorkTest to develop the One Change to Feel Better proposition has been really rewarding. By leveraging the sharing opportunities that the Facebook platform offers, we’ve been able to ensure that all the campaign features are inherently social. The campaign encourages people to share their pledges with friends and to create conversations, further promoting the brand. YorkTest’s key messages are ideally communicated at a social level and this has been proven through the fantastic results delivered to date. We’re very much looking forward to developing the concept further in future.”

Leading digital agency MadeByPi has launched a new website for Yorkshire-based company, Camira Fabrics. Launched in line with a company rebrand, the new global Camira Fabrics website – www.camirafabrics.com – provides a contemporary and inspiring online home for the fabrics specialist, whilst being powered by an intuitive and robust content management system.

As leader in the global interiors market, the new website reflects Camira’s innovation and style, and offers business customers an optimum opportunity to browse and interact with the company’s broad product range. The site has been designed to increase visibility on search engines and overseas registrations.

Ian Burn, marketing manager for Camira Fabrics said: “We tasked MadeByPi with improving user experience through a more dynamic and engaging website. As a company, we are focused on being the leading choice for fabric solutions in the global interiors market and wanted this to be reflected in the website.

“MadeByPi understood our ambitions from the outset and has delivered on our objectives, whilst adding a great deal of value to the project, by truly understanding and optimising the online user journey for our customers. The addition of project folders within the fabric sample centre gives our customers many more reasons to visit and revisit the site going forward.”

Karen Lewis, client services director for MadeByPi commented: “Championing the user experience has been central to our work on this project. We’ve worked alongside our clients at Camira Fabrics to ensure that the customer journey is intuitive and inspiring, whilst reflecting the ethos of the company’s brand and customer approach. We look forward to evolving their digital platform in the future, as we deliver the future site rollouts.”

Working in conjunction with first direct and experiential agency Cake, digital agency MadeByPi has recently launched the new first direct Dialogue Festival website - www.dialogue.firstdirect.com - to support the forthcoming festival that promotes the spoken word.

first direct has always prided itself on its ability to have great conversations with its customers, and so has created this festival to explore why, in an increasingly digital and scripted world, ‘human chatter really does matter.’

The new site showcases key information including details of acts and artists and provides a gateway for ticket sales. The four-day celebration of conversation will come to life via numerous events between 2-5 November, covering debate, technobabble, lyricism, chatterbox and banter. There will be an array of poetry, storytelling, comedy, hip-hop and theatre by comedians, authors and musicians.

Amanda Brown, first direct's head of PR said: “Even as a digital brand the spoken word is at the heart of everything we do at first direct, so it’s apt that we are driving these fantastic events that are thought-provoking and creative, and will offer inspiring displays of discussion and exchange. We champion the art of conversation every day at first direct, and we feel that this event will provide a further opportunity to generate and celebrate great conversations.”

Bex Brown, senior account manager at MadeByPi said: “We are delighted to work with first direct on this all-engaging, exciting festival event that promotes the art of conversation. The site provides the perfect platform to showcase the innovative and fun events on offer, adding detail on events as they are announced and facilitating ticket sales. We look forward to aiding the hugely valuable and successful event launch.”