Our work
first direct bank becomes first social bank [Jun 09]
first direct has become the first UK bank to embrace social media with the launch of its new Social Media Newsroom. We worked closely with first direct to design, develop and launch the ground-breaking concept, as originated by Wolfstar with the provision of ongoing project consultancy.
The Social Media Newsroom borrows considerable functionality from the world of blogging, using social media sites such as Flickr, YouTube and Twitter to ‘serve' content to the site and allowing users to share text, images and video across blogs and social networks.
Chris Hemingway, creative director of MadeByPi said: "This has been a collaborative project and we are really pleased to have brought it to such a successful conclusion. The final product is a credit to a project characterised by the cohesive vision formed between the public relations and marketing team at first direct, ourselves and Wolfstar."
