MadeByPi

We have created a new online World Cup themed game called ‘Atreia Summer World Cup’ for NCsoft, the world's premier publisher and developer of massively multiplayer online games.

The game is based on NCsoft’s massively multiplayer online role-playing game Aion, and gives users the opportunity to get into the spirit of the World Cup whilst competing for prizes including Dell laptops, SteelSeries gaming gear, copies of Aion and exclusive codes for in-game character customisation.

“We wanted to run a game over the thrilling Word Cup period that we could offer to our existing players and potential new customers” says Ann Van Dam, European Marketing Manager at NCsoft.

“We appointed MadeByPi as the agency has vast experience of creating successful online games of high quality on a global scale. We’re very pleased with the game attracting around 50,000 visitors from over 120 different countries, with each user spending an average of four and a half minutes on the website.”

In Atreia Summer World Cup, users select characters from the Aion universe to play for their chosen national team. The characters have to leap as far into the air as possible and collect points during their flight in order to maximise their score.

Chris Hemingway, creative partner for MadeByPi said: “We have created a fun yet competitive online environment that encourages users to compete with their counterparts for a place on two different leader boards. They support individual user scores and a total score for each selected country represented in the World Cup 2010. Personal and national pride is helping to drive return visitors to the site.