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MadeByPi has the X Factor [Dec 09]
MadeByPi ® has put the X Factor winner's website; Joe McElderry; live for Sony Music.
For the second year running we have worked hard behind the scenes to create websites for all three X Factor finalists. This year, websites were created for Stacey Solomon, Joe McElderry, and Olly Murs in advance of the final night. The winning site went live immediately as the announcement was made on the popular ITV show.
Dan Ayers, Sony Music's director of digital services said: "Building the winner's site is always a time-pressured process. Effectively we have the week before the final to build three sites, all with robust community functionality considered as standard. Over the past two years with MadeByPi we've got it down to a pretty smooth art. It's the digital equivalent of having a man in the CD manufacturing plant standing by a big red button, ready to start production late on a Sunday night when the winner is crowned."
The winner's website distributes up-to-the-minute content on Joe McElderry, his debut single ‘The Climb', tour dates, news, forums and forthcoming album releases; all paramount to the success of the winning artist.
Chris Hemingway, Creative Partner at MadeByPi said: "We are delighted to be working with Sony Music again on the X Factor phenomenon. To be part of one of the most exciting, digital entertainment projects around is fantastic. Its time-critical nature certainly tests the nerves, but the team rose to the challenge, amidst all the excitement and anticipation of the night."
