Our work
Re-launching the Blue Blindfold Site [Oct 09]
The first Blue Blindfold site was launched at the end of 2007, as part of a wider media campaign in conjunction with Principles Agency. The campaign has been extremely successful in getting the issue of human trafficking on the political agenda, and achieving buy-in from government, charitable and international bodies across the globe.
We've recently redesigned the site to build upon its existing purpose of explaining what the Blue Blindfold campaign is. The site now acts a central tool for bringing the campaign to life, providing both professionals and the general public with the information they need to understand the problem of human trafficking and help tackle it through vigilance and reporting their suspicions. The site's look and feel was changed to help enforce the seriousness of the issue and encourage behavioural change.
