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    <title>MadeByPi</title>
    <link>http://www.madebypi.co.uk/</link>
    <description>a specialist digital agency based in Leeds</description>
    <language>en-gb</language>
    <pubDate>Mon, 08 Sep 2008 00:52:13 GMT</pubDate>
    <lastBuildDate>Mon, 08 Sep 2008 00:52:13 GMT</lastBuildDate>
    <item>
      <title>Google Chrome Beta Released</title>
      <link>http://blog.madebypi.co.uk/2008/09/03/google-chrome-beta-released/</link>
      <description>
Yesterday saw the first beta release of Google's new internet browser Google Chrome.
Being a Google product, it is naturally packed to the brim with new technology with an interface that makes it effortless to use.
Head over to the website and download it now. (Currently Windows XP/Vista only)
</description>
      <pubDate>Wed, 03 Sep 2008 11:02:32 GMT</pubDate>
      <guid>http://blog.madebypi.co.uk/2008/09/03/google-chrome-beta-released/</guid>
    </item>
    <item>
      <title>Panasonic Everything Matters</title>
      <link>http://blog.madebypi.co.uk/2008/09/02/panasonic-everything-matters/</link>
      <description>
Came across this cool flash site for Panasonic. It's got a real nice Explorative feel to it, with cool use of Flash to access some pretty interesting/engaging content.
</description>
      <pubDate>Tue, 02 Sep 2008 10:44:48 GMT</pubDate>
      <guid>http://blog.madebypi.co.uk/2008/09/02/panasonic-everything-matters/</guid>
    </item>
    <item>
      <title>Dear Adobe…</title>
      <link>http://blog.madebypi.co.uk/2008/09/02/dear-adobe/</link>
      <description>We've all got our gripes with Adobe's Creative Suite software. Let them out here!

It's probably wishful thinking but Adobe might even fix some in the next release.
</description>
      <pubDate>Tue, 02 Sep 2008 10:19:54 GMT</pubDate>
      <guid>http://blog.madebypi.co.uk/2008/09/02/dear-adobe/</guid>
    </item>
    <item>
      <title>Coign of Vantage</title>
      <link>http://blog.madebypi.co.uk/2008/08/22/coign-of-vantage/</link>
      <description>I stumbled upon a very interesting flash game called Coign of Vantage the other day. It makes very interesting use of 3D and perspective to creative quite an addictive game.
</description>
      <pubDate>Fri, 22 Aug 2008 13:48:32 GMT</pubDate>
      <guid>http://blog.madebypi.co.uk/2008/08/22/coign-of-vantage/</guid>
    </item>
    <item>
      <title>BBC Trial in page links</title>
      <link>http://blog.madebypi.co.uk/2008/08/20/bbc-trial-in-page-links/</link>
      <description>For a limited period the BBC News Website is experimenting with clickable links within the body of news stories. If you click on one of these links, a window will appear containing background material relevant to the  highlighted word. Content is being pulled in from sites like YouTube, Flickr and Wikipedia and it seems to [...]</description>
      <pubDate>Wed, 20 Aug 2008 13:00:19 GMT</pubDate>
      <guid>http://blog.madebypi.co.uk/2008/08/20/bbc-trial-in-page-links/</guid>
    </item>
    <item>
      <title>Photo Real Human Animation</title>
      <link>http://blog.madebypi.co.uk/2008/08/19/photo-real-human-animation/</link>
      <description>The company behind the animation for the recent Grand Theft Auto game have developed a new system which has overleapt a long-standing barrier known as 'uncanny valley' - refering to the perception that animation looks less realistic as it approaches human likeness.
See it Here
</description>
      <pubDate>Tue, 19 Aug 2008 12:05:17 GMT</pubDate>
      <guid>http://blog.madebypi.co.uk/2008/08/19/photo-real-human-animation/</guid>
    </item>
    <item>
      <title>Search visually…</title>
      <link>http://blog.madebypi.co.uk/2008/08/06/search-visually/</link>
      <description>viewzi.com
&amp;#34;...a whole new way to search. More fun, more entertaining, more interesting, more effective...&amp;#34;
With this lovely new search site/tool you can view combined results from multiple search engines (Google, Yahoo!, Flikr, and more...) in various visual layouts. 
Each of the available 'views' is a real treat - spend some time with them and have fun [...]</description>
      <pubDate>Wed, 06 Aug 2008 15:48:56 GMT</pubDate>
      <guid>http://blog.madebypi.co.uk/2008/08/06/search-visually/</guid>
    </item>
    <item>
      <title>Multi-storey type</title>
      <link>http://blog.madebypi.co.uk/2008/08/04/multi-storey-type/</link>
      <description>Look at this type in a carpark in Melbourne. Its painted on and is designed to work when standing in the right position. 

More images
</description>
      <pubDate>Mon, 04 Aug 2008 11:48:58 GMT</pubDate>
      <guid>http://blog.madebypi.co.uk/2008/08/04/multi-storey-type/</guid>
    </item>
    <item>
      <title>DADI award nominations</title>
      <link>http://www.madebypi.co.uk/news/dadi-award-nominations.aspx</link>
      <description>DADI awards nominations</description>
      <pubDate>Thu, 24 Jul 2008 17:58:24 GMT</pubDate>
      <guid>http://www.madebypi.co.uk/news/dadi-award-nominations.aspx</guid>
    </item>
    <item>
      <title>Actionscript Freelancers</title>
      <link>http://www.madebypi.co.uk/news/actionscript-freelancers.aspx</link>
      <description>MadeByPi are building a database of Actionscript freelancers - should your cv be in it?</description>
      <pubDate>Mon, 30 Jun 2008 01:00:00 GMT</pubDate>
      <guid>http://www.madebypi.co.uk/news/actionscript-freelancers.aspx</guid>
    </item>
    <item>
      <title>New faces...</title>
      <link>http://www.madebypi.co.uk/news/new-faces.aspx</link>
      <description>This month sees 2 new faces in the studio. Leigh joins as a designer and Hayley as an account exec. Not a moment too soon either! </description>
      <pubDate>Tue, 10 Jun 2008 13:38:12 GMT</pubDate>
      <guid>http://www.madebypi.co.uk/news/new-faces.aspx</guid>
    </item>
    <item>
      <title>Hallmark Forever Friends website</title>
      <link>http://www.madebypi.co.uk/ourwork/work-items/hallmark-forever-friends-website.aspx</link>
      <description>The new site makes extensive use of rich media, integrating Forever Friends online content and services. Visitors are encouraged to spend time on the site, incentivised by games, downloads, competitions and promotions</description>
      <pubDate>Tue, 10 Jun 2008 10:49:16 GMT</pubDate>
      <guid>http://www.madebypi.co.uk/ourwork/work-items/hallmark-forever-friends-website.aspx</guid>
    </item>
    <item>
      <title>Introducing The Binks </title>
      <link>http://www.madebypi.co.uk/ourwork/work-items/introducing-the-binks.aspx</link>
      <description>A rich and engaging website for Asda to support kids health education, with expert input from nutritionists and teachers. Built to tie in with the national curriculum for key Stages 1-3 (ages five to 14), the site uses animations, fun characters (The Binks) and interactive games to teach about health and nutrition.</description>
      <pubDate>Tue, 10 Jun 2008 01:00:00 GMT</pubDate>
      <guid>http://www.madebypi.co.uk/ourwork/work-items/introducing-the-binks.aspx</guid>
    </item>
    <item>
      <title>Asda marketing ball</title>
      <link>http://www.madebypi.co.uk/news/madebypi-at-the-asda-marketing-ball.aspx</link>
      <description>MadeByPi stepped into Narnia with the Asda marketing team. The event was held at the Royal Armouries in Leeds, to raise money for St Martins House Childrens Hospice and successfully raised over £800000. Ice sculptures, golden unicorns and an opera singing lion all made for a fantastic evening , not mention some rather fancy footwork on the dancefloor by one of our table...roll on next year we’ll be practicing our moves until then.</description>
      <pubDate>Fri, 30 May 2008 01:00:00 GMT</pubDate>
      <guid>http://www.madebypi.co.uk/news/madebypi-at-the-asda-marketing-ball.aspx</guid>
    </item>
    <item>
      <title>Virtual Forest up for Marketing Excellence Award</title>
      <link>http://www.madebypi.co.uk/news/virtual-forest-up-for-marketing-excellence-award.aspx</link>
      <description>Our work for first direct on their virtual forest is up for another award, this time it’s the Marketing Society Awards for Excellence 2008. The awards lead the way in enhancing industry understanding of what marketing excellence is, and of why it is essential to the success of any business. Fingers crossed again.</description>
      <pubDate>Wed, 14 May 2008 12:04:22 GMT</pubDate>
      <guid>http://www.madebypi.co.uk/news/virtual-forest-up-for-marketing-excellence-award.aspx</guid>
    </item>
    <item>
      <title>ASDA digital strategy</title>
      <link>http://www.madebypi.co.uk/ourwork/work-items/asda-digital-strategy.aspx</link>
      <description>We are proud to announce we are working with ASDA on developing a digital strategy helping to deliver key stage 1, 2 and 3 learnings in the national curriculum.</description>
      <pubDate>Tue, 29 Apr 2008 01:00:00 GMT</pubDate>
      <guid>http://www.madebypi.co.uk/ourwork/work-items/asda-digital-strategy.aspx</guid>
    </item>
    <item>
      <title>Disney Channel</title>
      <link>http://www.madebypi.co.uk/ourwork/work-items/disney-channel.aspx</link>
      <description>MadeByPi™ work extensively with Disney Channel to provide an online presence to support their new and existing shows. The last year has seen projects range from the smash hit movie High School Musical 2, to Disney Channel’s UK production of Bunnytown and the exciting new animated cartoon – Phineas and Ferb! </description>
      <pubDate>Tue, 15 Apr 2008 13:21:49 GMT</pubDate>
      <guid>http://www.madebypi.co.uk/ourwork/work-items/disney-channel.aspx</guid>
    </item>
    <item>
      <title>MadeByPi Launch</title>
      <link>http://www.madebypi.co.uk/news/madebypi-launch.aspx</link>
      <description>On 1st May 2008 Pilot Interactive will be rebranded as MadeByPi™ Behind the change is a desire to mark a coming of age for the agency who have been creating interactive experiences since 1995.</description>
      <pubDate>Mon, 07 Apr 2008 01:00:00 GMT</pubDate>
      <guid>http://www.madebypi.co.uk/news/madebypi-launch.aspx</guid>
    </item>
    <item>
      <title>MadeByPi game on</title>
      <link>http://www.madebypi.co.uk/news/madebypi-game-on.aspx</link>
      <description>MadeByPi™ have developed over 50 games, I guess we could be classed as specialists, we’ve made them for clients such as BBC, First Direct, Disney, Codemasters and Nestlé and they’ve made an impact.</description>
      <pubDate>Fri, 04 Apr 2008 01:00:00 GMT</pubDate>
      <guid>http://www.madebypi.co.uk/news/madebypi-game-on.aspx</guid>
    </item>
    <item>
      <title>first direct nominated in Yorkshire Digital Awards</title>
      <link>http://www.madebypi.co.uk/news/first-direct-nominated-in-yorkshire-digital-awards.aspx</link>
      <description>first direct nominated in Yorkshire Digital Awards</description>
      <pubDate>Thu, 03 Apr 2008 17:26:21 GMT</pubDate>
      <guid>http://www.madebypi.co.uk/news/first-direct-nominated-in-yorkshire-digital-awards.aspx</guid>
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