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Introducing The Binks [Jun 08]

A rich and engaging website for ASDA to support kids' health education, with expert input from nutritionists and teachers. Built to tie in with the national curriculum for key stages 1-3 (ages five to 14), the site uses animations, fun characters (The Binks) and interactive games to teach children about health and nutrition.

Virtual Forest Image

Virtual Forest up for Marketing Excellence Award [May 08]

Our work for first direct on their virtual forest is up for another award, this time it’s the Marketing Society Awards for Excellence 2008. The awards lead the way in enhancing industry understanding of what marketing excellence is, and of why it is essential to the success of any business. Fingers crossed again.

Thumbnail of BunnyTown on Playhouse Disney

Disney Channel [Apr 08]

MadeByPi® work extensively with Disney Channel to provide an online presence to support their new and existing shows. The last year has seen projects range from the smash hit movie High School Musical 2, to Disney Channel’s UK production of Bunnytown and the exciting new animated cartoon – Phineas and Ferb!

Thumbnail of MadeByPi launch promo art

MadeByPi Launch [Apr 08]

On 1st May 2008 Pilot Interactive will be rebranded as MadeByPi® Behind the change is a desire to mark a coming of age for the agency who have been creating interactive experiences since 1995.

Thumbnail of MadeByPi games site

MadeByPi game on [Apr 08]

MadeByPi® have developed over 50 games, I guess we could be classed as specialists, we’ve made them for clients such as BBC, First Direct, Disney, Codemasters and Nestlé and they’ve made an impact.

Thumbnail of the Disney Friends site

Disney Interactive Studios [Mar 08]

MadeByPi® continue to work closely with Disney Interactive Studios to provide online support to their exciting new game releases.

Thumbnail of the Ronseal Eco website

Ronseal Launch New Eco Range [Mar 08]

As part of an integrated campaign with parent company Principles Communications, MadeByPi® have launched the Ronseal Eco Microsite to support a new range of DIY products made from sustainable, renewable plant extracts which lower the level of crude oil-derived petrochemicals.

Thumbnail of the Blue Blindfold website

Opening our eyes to human trafficking [Dec 07]

The site is part of a much larger media campaign being developed in conjunction with Principles Agency for UKHTC. This website will help to raise awareness of the increasingly common crime of human trafficking.

Thumbnail of the first direct 5 to 9 competition website

first direct - a snapshot of the 5-9 economy [Dec 07]

We've just launched a new photography competition for first direct.

Screenshot of firstdirect.com

A brand new site for firstdirect.com [Oct 07]

MadeByPi® were given the opportunity to consider the first direct dot com site over 6 months ago.

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