ASDA
"ASDA recently launched a website called 'The Binks', which teaches children about nutrition and food safety, and took the step of voluntarily seeking approval from an authoritative body for the accuracy of their education materials.
They [ASDA] based the website around the FSA's 'core food competencies' (a set of core skills and knowledge about food for children and young people); and the concept and materials were checked by both the microbiological safety department and the nutrition department of the FSA. This commitment to accuracy is a responsible approach which we support."
An extract from the CFC report, 'Through the Back Door – An expose of educational material produced by the food industry'
The Children's Food Campaign
January 2009
